If you’ve been thinking about refreshing your kitchen or bathroom lately, you aren’t alone. According to the recently released 2026 U.S. Houzz & Home Study, home renovation activity is holding firm at historic levels.
While homeowners are becoming more intentional with their spending, the trend is clear: more people are choosing to invest in their “forever homes” rather than moving. At Countertop Solutions, we’re seeing this firsthand as local homeowners look for high-impact upgrades—like premium stone surfaces—that stand the test of time.
Here are the top 4 trends from the study and what they mean for your next project.
1. High-End Spending is on the Rise
While the median spend on renovations has remained steady, high-end projects are actually gaining ground. The study found that top-tier renovation spend increased by 7% this past year.
What this means for you: Homeowners are prioritizing quality over quantity. Instead of a quick fix, they are choosing luxury materials that offer long-term value. Investing in a premium Quartz or Granite countertop isn’t just an aesthetic choice; it’s a durable investment in a home you plan to keep.
2. The Shift to “Forever Homes”
Marine Sargsyan, head of economic research at Houzz, noted a clear shift toward homeowners adapting their current spaces to meet changing needs rather than selling. This “pent-up demand” is driving people to finally pull the trigger on those long-planned kitchen and bath remodels.
What this means for you: If you’re staying put, your space should work for you. Customizing your kitchen layout or adding a spacious bathroom vanity with a beautiful stone top can completely change how you experience your home every day.
3. Smart Budgeting (and How to Avoid Overruns)
The Houzz study revealed that 37% of homeowners exceeded their initial budgets in 2025. The most common reasons? Higher-than-expected product costs and choosing higher-end materials mid-project.
What this means for you: Planning is everything. At Countertop Solutions, we believe in transparency. We help you select the right materials early in the process so you can set a realistic budget. By choosing your stone and finishing touches upfront, you can avoid those “surprise” costs that often pop up during construction.
4. Gen Z enters the Remodeling Game
A new generation of homeowners is starting to make its mark. Gen Z renovators now account for a growing share of the market, and they are significantly more likely to renovate immediately after purchasing a home to match their lifestyle.
What this means for you: Whether you are a first-time homebuyer or a seasoned renovator, your home should reflect your personal style. From bold, veined marbles to sleek, minimalist quartz, we offer a range of styles that fit every generation’s vision.
Ready to Start Your 2026 Project?
The data shows that 91% of homeowners are hiring professionals to help with their renovations. When it comes to your countertops, you want a team that understands the latest trends and the technical precision required for a perfect fit.
Visit Countertop Solutions today to browse our latest arrivals and let’s start building your “forever home” together!